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Tuesday
, July 30
Gleacher Center
TBA •
Pre-Conference Interactive Workshops
8:00am •
Registration & Breakfast
8:30am •
Workshop A: Starting with You - How to Create High Performance Teams - led by PIVOT HEALTH ADVISORS, INC.
10:30am •
Morning Refreshments & Networking Break
10:45am •
Workshop B: The Rise in Consumerism - Tactics to Increase Patient Engagement, Loyalty, C-Suite Buy-In, and ROI - led by JAM3 STRATEGIC MARKETING
12:45pm •
Lunch Break: On Your Own or With a Group
2:00pm •
Workshop C: Critical SEO Strategies and Tactics Every Health Care Marketer Needs to Know in 2019 - led by NANCY BURGESS STRATEGIC MARKETING INC.
4:30pm •
End of Workshops & Networking Reception for Workshop Participants
6:00pm •
Option to Dine Out With Your Peers
Wednesday
, July 31
Gleacher Center
TBA •
Day 1: General Sessions
8:00am •
Registration: Badges, Bagels & Beverages
8:30am •
Chairperson's Welcome & Introductions - SPRINGBOARD BRAND & CREATIVE STRATEGY
9:15am •
Mix, Match and Measure: Creating PR & Social Content that Boosts Your Brand - CHILDREN'S MERCY KANSAS CITY
9:50am •
Putting Your Customers at the Center of Your Digital Strategy - FAIRVIEW HEALTH SERVICES
10:25am •
Morning Refreshments & Networking Break
10:45am •
Interactive Session: Peer-To-Peer Benchmarking to Solve Your Most Pressing Marketing Issues - SPRINGBOARD BRAND & CREATIVE STRATEGY
11:30am •
Marketing for Good: Listening to Our Audience Changed How We Did Things - FIRST 5 LA
12:05pm •
Lunch Break: On Your Own or With a Group
1:30pm •
Interactive Session: It’s Hard To Argue With the Truth—Applying Social & Behavioral Science To Solve Healthcare Marketing Challenges - BRANDTRUST
2:20pm •
The Role of Social Media and Storytelling in Your Marketing Strategy - ADVOCATE AURORA HEALTH
2:55pm •
Word of Mouth Marketing – How to Create Brand Ambassadors for your Plan - TRUSTED HEALTH PLAN
3:30pm •
Afternoon Refreshments & Networking Break
3:50pm •
Keeping it Honest: Engagement Strategies that Transformed a Culture - MedStar WASHINGTON HOSPITAL CENTER
4:25pm •
Thought-Leader Speaker Panel: Get Your Most Pressing Marketing Questions Answered
5:00pm •
Close of Day One & Networking Reception
7:00pm •
Dinner - Reservations are Booked!
Thursday
, August 1
Gleacher Center
TBA •
Day 2: General Sessions
8:00am •
Breakfast & Beverages
8:30am •
Day 2 Kickoff & Chairperson's Address - SPRINGBOARD BRAND & CREATIVE STRATEGY
9:15am •
Using Video to Power Your Unique Brand Story - NORTHWESTERN MEDICINE
9:50am •
Morning Refreshments & Networking Break
10:10am •
Anatomy of a Rebrand: Tackling the Slippery Slope of Rebranding and Strategizing - nTHRIVE
10:45am •
Interactive Session: How To Overcome Common Challenges & Prepare For Future Trends In Health Care - led by SPRINBOARD BRAND AND CREATIVE STRATEGY
11:30am •
Afternoon Refreshments & Networking Break
11:50am •
How Executive Authenticity Can Help Drive Employee Engagement & Your Business Strategy - ASSURANCE
12:25pm •
10 Key Takeaways to Address When You Return to the Office - Springboard Brand & Creative Strategy
1:00pm •
Close of Conference - Thank you for Joining Us!
Timezone
Strategic Marketing for Health Care
America/Chicago
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Strategic Marketing for Health Care
Jul 30
-
Aug 1, 2019
Tuesday
, July 30
Wednesday
, July 31
Thursday
, August 1
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Chicago, IL, USA
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Dates
Tuesday
, July 30
Wednesday
, July 31
Thursday
, August 1
Venue
Gleacher Center
Session Type
Conference Format
General Session Case-Study
Interactive Session
Interactive Workshop
Lunch & Dinner Break
Networking & Refreshments
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