As the Chief Operating Officer for Trusted Health Plans, George Aloth is responsible for all company operations to ensure the efficient and effective delivery of healthcare services to our members and appropriate reimbursement to our providers. Aloth drives decision-making that creates medium-and long-term improvement for Trusted operations as well as interacts regularly with the Executive Team and individual department heads to ensure that operational priorities are aligned with other business unit goals and with total company strategic direction. He ensures alignment among all branding, marketing and outreach initiatives to drive growth and ensure profitability for the plan. Before his current role, Aloth was the Chief Compliance & Privacy Officer for Trusted. Before joining Trusted, he helped lead new market implementations for Cigna Medicare-Medicaid dual plans and also worked with Medicare MCOs nationwide in a role with CMS.