As CEO and Founder of Brandtrust, I lead a team of highly regarded researchers, strategists and behavior designers. We are privileged to advise many of the leading brands in the world. They rely on us to help them solve brand, customer experience and innovation challenges.


My latest books "How Does It Make You Feel? Why Emotion Wins The Battle Of Brands" and "Little Things, Big Returns: How to Deliver Experiences That Matter Most To Your Customers," both share more details about our unique approach to revealing the human truth behind business challenges.