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Tuesday, July 30
 

TBA

Pre-Conference Interactive Workshops
Smaller group, hands-on, and interactive – the workshop sessions allow you to focus on trending topics and share challenges with fellow attendees and your workshop leaders. Attend to get a solid foundation of strategies, trends and how to’s before the start of the main, two-day conference – and, find out why the workshops are consistently rated as valuable time spent!

Tuesday July 30, 2019 TBA
Gleacher Center 450 Cityfront Plaza Dr, Chicago, IL 60611, USA

8:00am CDT

Registration & Breakfast
Sign-in, pick up your workshop materials, and grab some coffee. Sessions will begin at 8:30.
Be sure to join the conversation using #ALI_HCMKTG over the next few days!

Tuesday July 30, 2019 8:00am - 8:30am CDT
Gleacher Center 450 Cityfront Plaza Dr, Chicago, IL 60611, USA

8:30am CDT

Workshop A: Starting with You - How to Create High Performance Teams - led by PIVOT HEALTH ADVISORS, INC.
This interactive workshop session introduces the important distinction of commitment-based, authentic leaders and teams.  And with all teams, each person has a distinct and critically important role.  Each person must perform at their highest levels and trust others to do the same for the team to deliver desired outcomes.  And it all starts with you.  

Do you know who you are at your highest self? Do you know when you are living into your full potential?


This session will focus on three core distinctions to create high performance teams by:


  1. Helping you identify who you are at your highest self (What YOU stand for) 
  2. Showing you how to relate to others based on their commitments (What THEY stand for) 
  3. Identifying how high performing teams speak, relate, engage and work (What WE stand for) 


Tony Burke, CEO 
Pivot Health Advisors, Inc. 

Speakers
avatar for Tony Burke

Tony Burke

CEO, Pivot Health Advisors, Inc.
An inspirational entrepreneurial leader who transforms legacy and emerging organizations through vision, innovation, and thoughtful execution. A motivational and passionate team leader who energizes others to accomplish exceptional things.  A committed health care advisor, consultant... Read More →


Tuesday July 30, 2019 8:30am - 10:30am CDT
Gleacher Center 450 Cityfront Plaza Dr, Chicago, IL 60611, USA

10:30am CDT

Morning Refreshments & Networking Break
Stand up and stretch and grab some refreshments as we switch over to the next workshop session.

Tuesday July 30, 2019 10:30am - 10:45am CDT
Gleacher Center 450 Cityfront Plaza Dr, Chicago, IL 60611, USA

10:45am CDT

Workshop B: The Rise in Consumerism - Tactics to Increase Patient Engagement, Loyalty, C-Suite Buy-In, and ROI - led by JAM3 STRATEGIC MARKETING
This highly informative session will assist you in gaining understanding of how consumers are driving change in healthcare delivery, how providers of healthcare services -- and more importantly – how marketing leaders in healthcare must evolve and become social addicts of change as well as strategically focused on driving value for their organizations.

Discover how a clearly executed two-track marketing approach along with a strong martech stack using multi-channel tactics can be used to drive net ROI. Leave this session equipped with the necessary skills to increase patient engagement, loyalty, ROI and C-suite buy-in, including how to:

  • Embrace the lightning speed of transformation in healthcare  
  • Maintain a single, consumer-first brand 
  • Capture demand for service where and when people are looking to fill a healthcare need 
  • Develop loyal patients through ongoing engagement experiences 
  • Overcome C-suite barriers to progress with executive dashboard analytics   
  • Achieve real results and ROI 
 

John Marzano, Principal 
JAM3 Strategic Marketing  

Speakers
avatar for John Marzano

John Marzano

Principal, JAM3 Strategic Marketing
John A. Marzano is a senior healthcare executive and consultant with 25+ years of experience in strategic marketing, communications, brand and demand generation. John has worked principally in the fields of hospital/health networks at four major health systems, sports marketing and... Read More →


Tuesday July 30, 2019 10:45am - 12:45pm CDT
Gleacher Center 450 Cityfront Plaza Dr, Chicago, IL 60611, USA

12:45pm CDT

Lunch Break: On Your Own or With a Group
Don’t miss this chance to discuss new ideas over a casual lunch at a Chicago hot spot!


Reservations have been made at a number of local restaurants. Please sign-up at the registration table if you are interested in dining out with a group.


Get some fresh air and experience Chicago’s food scene while building your professional network.


**Lunch cost is on your own.

Tuesday July 30, 2019 12:45pm - 2:00pm CDT
Gleacher Center 450 Cityfront Plaza Dr, Chicago, IL 60611, USA

2:00pm CDT

Workshop C: Critical SEO Strategies and Tactics Every Health Care Marketer Needs to Know in 2019 - led by NANCY BURGESS STRATEGIC MARKETING INC.
This highly informative and engaging session will teach you how to drive greater website traffic, leads, and revenue through search engine optimization (SEO).

Learn how to discover the SEO factors that are impacting leading health care businesses and how to prioritize SEO activities, including:

  • 8 reasons why all healthcare digital marketers need an SEO strategy in 2019
  • Identifying today’s most important Google algorithm factors
  • Obtaining an overview of some of the 200+ algorithm factors at play on your site
  • Understanding what recent SEO trends and changes may impact your website traffic
  • Knowing how to discover what strategies to implement and prioritize for your website


Nancy Burgess, Owner
Nancy Burgess Strategic Marketing Inc.

Speakers
avatar for Nancy Burgess

Nancy Burgess

Owner, Nancy Burgess Strategic Marketing Inc.
Nancy Burgess is the owner of Nancy Burgess Strategic Marketing Inc., a full-service marketing agency that specializes in search engine optimization (SEO). She began her professional career as a clinician in the hospital and soon transitioned to a career as a free-lance writer... Read More →


Tuesday July 30, 2019 2:00pm - 4:00pm CDT
Gleacher Center 450 Cityfront Plaza Dr, Chicago, IL 60611, USA

4:30pm CDT

End of Workshops & Networking Reception for Workshop Participants
Networking reception to be held at the Midway Club at the Gleacher Center for workshop attendees and conference speakers​​​​. Don’t miss this chance to see experience beautiful views of the city, lake and river at the University of Chicago’s exclusive club for alumni.


**Be sure to wear your name badge.

Tuesday July 30, 2019 4:30pm - 5:30pm CDT
Gleacher Center 450 Cityfront Plaza Dr, Chicago, IL 60611, USA

6:00pm CDT

Option to Dine Out With Your Peers
Hungry? Join your workshop peers at a nearby restaurant. Continue the conversation, get to know each other, and take in the sights of Chicago.

Tuesday July 30, 2019 6:00pm - 8:00pm CDT
Gleacher Center 450 Cityfront Plaza Dr, Chicago, IL 60611, USA
 
Wednesday, July 31
 

TBA

Day 1: General Sessions
Wednesday July 31, 2019 TBA
Gleacher Center 450 Cityfront Plaza Dr, Chicago, IL 60611, USA

8:00am CDT

Registration: Badges, Bagels & Beverages
Sign-in, pick up your materials and enjoy a continental breakfast before we start the day.


Be sure to join the conversation using #ALI_HCMKTG over the next few days.

Wednesday July 31, 2019 8:00am - 8:30am CDT
Gleacher Center 450 Cityfront Plaza Dr, Chicago, IL 60611, USA

8:30am CDT

Chairperson's Welcome & Introductions - SPRINGBOARD BRAND & CREATIVE STRATEGY
In this fast-paced forum you'll get to know your fellow peers, their biggest marketing challenges, and a few fun facts.


Rob Rosenberg, President
Springboard Brand & Creative Strategy 
CONFERENCE FACILITATOR

Speakers
avatar for Rob Rosenberg

Rob Rosenberg

President, Springboard Brand & Creative Strategy


Wednesday July 31, 2019 8:30am - 9:15am CDT
Gleacher Center 450 Cityfront Plaza Dr, Chicago, IL 60611, USA

9:15am CDT

Mix, Match and Measure: Creating PR & Social Content that Boosts Your Brand - CHILDREN'S MERCY KANSAS CITY
What  do Paul Rudd, a crayon shortage, a Microsoft Surface and lawnmower  safety tips have in common? How do you grow media coverage and online  engagement at a time when newsrooms, attention spans and the organic  reach of social media are all shrinking? What could your brand possibly  have in common with a local nonprofit children’s hospital? And most  important: Do you know who you’re targeting, what you’re trying to  achieve and how to measure success?  


In this highly caffeinated session, you’ll discover the answers to those questions, you’ll laugh a bit, maybe cry a little and learn how to:

  
  • Share and stretch your content further than you thought possible 
  • Replace  the traditional pitch with a cycle of communication – crafting,  sharing, listening, amplifying – can better reach a journalist or speak  directly to a consumer 
  • Vary your content while keeping a consistent voice 
  • Find the best blend of channels and appeals to achieve your brand’s various goals 
  • Articulate the best metrics to gauge success with your social media results 
  • Share strategic messaging, crush your goals and have fun in the process


Jake Jacobson, Director, Public Relations
Children’s Mercy Kansas City

Speakers
avatar for Jake Jacobson

Jake Jacobson

Director, Public Relations, Children's Mercy Kansas City
Every day at Children's Mercy Kansas City, I get to meet amazing kids and brilliant doctors, and I'm humbled and honored to share their stories through national PR, social media and community engagement. You can get a glimpse of life at Children's Mercy here: www.insidepediatrics.com.Community... Read More →


Wednesday July 31, 2019 9:15am - 9:50am CDT
Gleacher Center 450 Cityfront Plaza Dr, Chicago, IL 60611, USA

9:50am CDT

Putting Your Customers at the Center of Your Digital Strategy - FAIRVIEW HEALTH SERVICES
Existing and potential patients, family members and doctors use the internet to discover, research, evaluate and decide on their health care options. This poses a challenge for many health systems that are trying to understand and map customer journeys to support their branding, marketing and communication efforts. The time has come to rethink of digital strategies, and put our customers in the center of the way we use and integrate digital.


In this presentation, you will:


  • Understand a simple yet practical way to track the customer journey
  • Learn a practical way to map your digital tools and tactics (website, social, CTM, etc.) around the customer
  • Get a deep (yet understandable) explanation of how a cohesive marketing technology stack should interact with one another


Chris Boyer, System Director, Digital Strategy & Analytics
Fairview Health Services

Speakers
avatar for Chris Boyer

Chris Boyer

System Director, Digital Strategy & Analytics, Fairview Health Services
Chris Boyer is a digital strategist and digital patient experience expert. For more than a decade, he has worked with health systems, academic medical centers and physician practices developing digital teams and strategies to support marketing, communications and operational efforts... Read More →


Wednesday July 31, 2019 9:50am - 10:25am CDT
Gleacher Center 450 Cityfront Plaza Dr, Chicago, IL 60611, USA

10:25am CDT

Morning Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.

Wednesday July 31, 2019 10:25am - 10:45am CDT
Gleacher Center 450 Cityfront Plaza Dr, Chicago, IL 60611, USA

10:45am CDT

Interactive Session: Peer-To-Peer Benchmarking to Solve Your Most Pressing Marketing Issues - SPRINGBOARD BRAND & CREATIVE STRATEGY
You've now heard a number of presentations and seen new ideas presented. Now is your time to break up into smaller groups and dive deep into the challenge that keeps you up at night. Together as a group, you will strategize solutions to overcome your marketing challenges.
Each group will report back so you can hear ideas for all the challenges proposed.



Rob Rosenberg, President
Springboard Brand & Creative Strategy

Speakers
avatar for Rob Rosenberg

Rob Rosenberg

President, Springboard Brand & Creative Strategy


Wednesday July 31, 2019 10:45am - 11:30am CDT
Gleacher Center 450 Cityfront Plaza Dr, Chicago, IL 60611, USA

11:30am CDT

Marketing for Good: Listening to Our Audience Changed How We Did Things - FIRST 5 LA
Is marketing a “necessary evil” to program design? First 5 LA - an independent County agency in Los Angeles that advocates on behalf of parents with young children to help every child, prenatal to age 5, be healthier, safer and better prepared for kindergarten – intended to use marketing research techniques to help increase enrollment in a home visitation program for new parents. They ended up recommending changes to the program to better meet the needs of the populations they serve.


First 5 LA learned that listening to the populations they intended to serve, in their own words about their needs, can both influence program design and the approaches used to serve a population and address issues. They adapted the focus of its market research based upon what they learned from parents and the challenges they faced in raising their young children.


In this session, you will learn how:


 
  • Listening to populations can influence program design
  • To adapt projects based upon conditions in the field
  • Coordinating with Communications, Programs, and Integration and Learning Departments



Gabriel Sanchez, Director of Communications
First 5 LA

Speakers
avatar for Gabriel Sanchez

Gabriel Sanchez

Director of Communications, First 5 LA
Gabriel is a leader who focuses on results. With nearly 20 years of experience in behavior change campaigns, he is passionate about using communications to connect audiences with ideas that spark change. Gabriel applies his experience to create communications strategies that make... Read More →


Wednesday July 31, 2019 11:30am - 12:05pm CDT
Gleacher Center 450 Cityfront Plaza Dr, Chicago, IL 60611, USA

12:05pm CDT

Lunch Break: On Your Own or With a Group
Don’t miss this chance to discuss new ideas over a casual lunch at a Chicago hot spot!


Reservations have been made at a number of local restaurants. Please sign-up at the registration table if you are interested in dining out with a group.


Get some fresh air and experience Chicago’s food scene while building your professional network.


**Lunch cost is on your own.

Wednesday July 31, 2019 12:05pm - 1:30pm CDT
Gleacher Center 450 Cityfront Plaza Dr, Chicago, IL 60611, USA

1:30pm CDT

Interactive Session: It’s Hard To Argue With the Truth—Applying Social & Behavioral Science To Solve Healthcare Marketing Challenges - BRANDTRUST
Over the past fifteen years a small ripple has grown into a wave of transformation in health care marketing. Behavioral science principles are being used to promote better healthcare and healthy habits around the world. Health care marketers can leverage these same behavioral science disciplines to deliver better marketing strategies that solve complex business and brand challenges.



Daryl Travis, Founder and CEO
Brandtrust

Speakers
avatar for Daryl Travis

Daryl Travis

Founder and CEO, Brandtrust
As CEO and Founder of Brandtrust, I lead a team of highly regarded researchers, strategists and behavior designers. We are privileged to advise many of the leading brands in the world. They rely on us to help them solve brand, customer experience and innovation challenges.My latest... Read More →


Wednesday July 31, 2019 1:30pm - 2:20pm CDT
Gleacher Center 450 Cityfront Plaza Dr, Chicago, IL 60611, USA

2:20pm CDT

The Role of Social Media and Storytelling in Your Marketing Strategy - ADVOCATE AURORA HEALTH
Brand  storytelling has shifted authorship; from marketers to consumers.  Through posts on social media channels as well as easy access to  cellphone videos and pictures, consumers, employees, and other  stakeholders are now writing your brand story. On one hand, it's a great  sense of engagement with your key audiences. On the other, it can send  your organization off in directions that are counter to where you want  your hospital or health system to go strategically.


Marketers need to be proactive and become the "editor" of your organization's story. You need to write the outline, lead by example, and create the parameters for your brand. By understanding your customers; their diverse lifestyles, passions, concerns, and ideals, you can better connect with your audience groups and set the direction you want your brand to follow.


In this session, discover how to use social media and storytelling tactics to their advantage, including how to:

 
  • Identify your brand essence
  • Communicate your brand in a way that educates, entertains, and engages with your audiences
  • Inspire employees to live the brand message your organization is portraying through social media campaigns


Sarah Scroggins, Director, Social Media
Advocate Aurora Health​​​

Speakers
avatar for Sarah Scroggins

Sarah Scroggins

Director, Social Media, Advocate Aurora Health
Sarah Scroggins is the Director of Social Media for Advocate Aurora Health, with headquarters in Downers Grove, IL and Milwaukee, WI. Previously she was the manager of social media at Advocate Health Care, which merged with Aurora Health Care in 2018, to combine to create Advocate Aurora Health, the 10th largest health system in the U.S. She has worked at Advocate/Advocate Aurora for eight years. In her current... Read More →



Wednesday July 31, 2019 2:20pm - 2:55pm CDT
Gleacher Center 450 Cityfront Plaza Dr, Chicago, IL 60611, USA

2:55pm CDT

Word of Mouth Marketing – How to Create Brand Ambassadors for your Plan - TRUSTED HEALTH PLAN
Managed Care Organizations that serve Medicaid populations are often restricted, or even prohibited, from traditional marketing initiatives targeted at increasing membership. So Word of Mouth marketing becomes an essential marketing vehicle for the MCO. Satisfied and engaged members become brand ambassadors, who lead Word of Mouth marketing resulting in increased membership. Trusted Health Plan has managed to do this with unique ways of engaging our members. 

  
Following this discussion, you’ll gain an understanding of how to successfully: 


  • Give members what they want so that you’re able to provide them with what they really need
  • Provide white glove service to each member affordably and efficiently
  • Engage members that often don’t want to be bothered


George Aloth, Chief Operations Officer
Trusted Health Plan

Speakers
avatar for George Aloth

George Aloth

Chief Operations Officer, Trusted Health Plan
As the Chief Operating Officer for Trusted Health Plans, George Aloth is responsible for all company operations to ensure the efficient and effective delivery of healthcare services to our members and appropriate reimbursement to our providers. Aloth drives decision-making that creates... Read More →


Wednesday July 31, 2019 2:55pm - 3:30pm CDT
Gleacher Center 450 Cityfront Plaza Dr, Chicago, IL 60611, USA

3:30pm CDT

Afternoon Refreshments & Networking Break
Wednesday July 31, 2019 3:30pm - 3:50pm CDT
Gleacher Center 450 Cityfront Plaza Dr, Chicago, IL 60611, USA

3:50pm CDT

Keeping it Honest: Engagement Strategies that Transformed a Culture - MedStar WASHINGTON HOSPITAL CENTER
MedStar Washington Hospital Center, the largest and busiest hospital in the nation’s capital, faced a series of major challenges starting in 2010, including financial instability, leadership upheaval, layoffs, and two nurses strikes. Not surprisingly, these issues contributed to a culture of deep mistrust – and a significant drop in the employee engagement score.


How did we move the Hospital Center from a score of 63 in 2014 to 79 in 2018 – three percentage points higher than the national norm, according to Willis Towers Watson? With the full support and involvement of the hospital’s leadership, we set in motion a plan that combined traditional, interactive, continuous communication, and we never let up. Most significantly, our core strategy included feedback (“No question left unanswered”) and honesty (“No matter how difficult the truth”).


Following this discussion, you’ll gain an understanding of how to successfully:


• Assess your organization’s most pressing engagement issue.
• Create a system of communications that builds credibility and trust through consistency, two-way dialogue and feedback loops.
• Empower your senior and middle managers to become engagement champions.



Donna Arbogast, Marketing Advisor 
MedStar Washington Hospital Center

Speakers
avatar for Donna Arbogast

Donna Arbogast

Former Vice President, Public Affairs & Marketing | Current Advisor, MedStar Washington Hospital Center
Donna Arbogast was Vice President of Public Affairs & Marketing at MedStar Washington Hospital Center from 2012 to 2018, and now serves as an advisor to MedStar on a number of communications and marketing issues. Prior to joining the Hospital Center, Donna managed her own consulting... Read More →


Wednesday July 31, 2019 3:50pm - 4:25pm CDT
Gleacher Center 450 Cityfront Plaza Dr, Chicago, IL 60611, USA

4:25pm CDT

Thought-Leader Speaker Panel: Get Your Most Pressing Marketing Questions Answered
Still have questions? Get them answered now. Dive into topics you want to hear more about and gain insight from an expert panel of marketing pros.


Follow the link below to submit your questions:
https://app.waggl.com/i/a12b11e7a20c21fb8dbb


MODERATOR:


Rob Rosenberg, President
Springboard Brand & Creative Strategy


PANELISTS:


Jake Jacobson, Director, Public Relations
Children's Mercy Kansas City


Sarah Scroggins, Director, Social Media
Advocate Aurora Health


Gabriel Sanchez, Director of Communications
First 5 LA

Moderators
avatar for Rob Rosenberg

Rob Rosenberg

President, Springboard Brand & Creative Strategy

Speakers
avatar for Sarah Scroggins

Sarah Scroggins

Director, Social Media, Advocate Aurora Health
Sarah Scroggins is the Director of Social Media for Advocate Aurora Health, with headquarters in Downers Grove, IL and Milwaukee, WI. Previously she was the manager of social media at Advocate Health Care, which merged with Aurora Health Care in 2018, to combine to create Advocate Aurora Health, the 10th largest health system in the U.S. She has worked at Advocate/Advocate Aurora for eight years. In her current... Read More →
avatar for Gabriel Sanchez

Gabriel Sanchez

Director of Communications, First 5 LA
Gabriel is a leader who focuses on results. With nearly 20 years of experience in behavior change campaigns, he is passionate about using communications to connect audiences with ideas that spark change. Gabriel applies his experience to create communications strategies that make... Read More →
avatar for Jake Jacobson

Jake Jacobson

Director, Public Relations, Children's Mercy Kansas City
Every day at Children's Mercy Kansas City, I get to meet amazing kids and brilliant doctors, and I'm humbled and honored to share their stories through national PR, social media and community engagement. You can get a glimpse of life at Children's Mercy here: www.insidepediatrics.com.Community... Read More →


Wednesday July 31, 2019 4:25pm - 5:00pm CDT
Gleacher Center 450 Cityfront Plaza Dr, Chicago, IL 60611, USA

5:00pm CDT

Close of Day One & Networking Reception
Networking reception to be held at the Midway Club at the Gleacher Center. Don’t miss this chance to see experience beautiful views of the city, lake and river at the University of Chicago’s exclusive club for alumni.




**Please wear your name badges

Wednesday July 31, 2019 5:00pm - 6:30pm CDT
Gleacher Center 450 Cityfront Plaza Dr, Chicago, IL 60611, USA

7:00pm CDT

Dinner - Reservations are Booked!
Want to keep the conversation going? Join a group of attendees for dinner at a local Chicago hot spot. Sign-up with an ALI team member to join a group at tonight's dine-around. Reservations have been made.


**Everyone is on their own financially.

Wednesday July 31, 2019 7:00pm - 9:00pm CDT
Gleacher Center 450 Cityfront Plaza Dr, Chicago, IL 60611, USA
 
Thursday, August 1
 

TBA

Day 2: General Sessions
Thursday August 1, 2019 TBA
Gleacher Center 450 Cityfront Plaza Dr, Chicago, IL 60611, USA

8:00am CDT

Breakfast & Beverages
Coffee and continental breakfast will be ready at 8:00 a.m.

Thursday August 1, 2019 8:00am - 8:30am CDT
Gleacher Center 450 Cityfront Plaza Dr, Chicago, IL 60611, USA

8:30am CDT

Day 2 Kickoff & Chairperson's Address - SPRINGBOARD BRAND & CREATIVE STRATEGY
We'll take a moment to recap the themes from yesterday and outline what will be covered in the sessions today. Also, learn expert tips and tricks from the conference facilitator.


Rob Rosenberg, President
Springboard Brand & Creative Strategies
CONFERENCE FACILITATOR

Speakers
avatar for Rob Rosenberg

Rob Rosenberg

President, Springboard Brand & Creative Strategy


Thursday August 1, 2019 8:30am - 9:15am CDT
Gleacher Center 450 Cityfront Plaza Dr, Chicago, IL 60611, USA

9:15am CDT

Using Video to Power Your Unique Brand Story - NORTHWESTERN MEDICINE
In a crowded Healthcare market, does your story stand out?
Are you optimizing video to better tell your story and connect with consumers?


Social videos are one of the most effective elements in a healthcare marketing strategy. Statistics show that consumers are checking out your social media presence long before they visit your website. And 85% of consumers want to see more video content.


In this session we will cover how to better tell your brand story and increase customer engagement through video across all social channels.


Topics will include:


• What’s your story?
• Streamlining your message
• Getting more social mileage out of your videos
• What’s trending in social videos
• Build an Internal video team or hire out?



Ann Sedgwick, Director of Creative Content
Northwestern Medicine

Speakers
avatar for Ann Sedgwick

Ann Sedgwick

Director of Creative Content, Northwestern Medicine


Thursday August 1, 2019 9:15am - 9:50am CDT
Gleacher Center 450 Cityfront Plaza Dr, Chicago, IL 60611, USA

9:50am CDT

Morning Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.

Thursday August 1, 2019 9:50am - 10:10am CDT
Gleacher Center 450 Cityfront Plaza Dr, Chicago, IL 60611, USA

10:10am CDT

Anatomy of a Rebrand: Tackling the Slippery Slope of Rebranding and Strategizing  - nTHRIVE
Carving out a place for a new brand and its acquired companies in an already crowded health care marketplace is no easy feat. nThrive, a new kind of Patient-to-Payment™ revenue cycle management company, dealt with this challenge firsthand having to meet a six-month deadline in order to capitalize on market opportunities, satisfy client demands and effectively build a forward thinking, next generation company that would stand out in the industry.  



Learn how to develop a brand strategy that transcends the marketing department from the top down by:


  • Developing a brand strategy that transcends the marketing department from the top down   
  • Basing the strategy on research to help move subjectivity 
  • Building an emotional connection
  • Discovering how to link the vision and all strategies together in a non-isolative environment 
  • Striking the right balance between speed and impact - stay focused, and involve the right stakeholders


Kristen Saponaro, Chief Marketing Officer 
nThrive  

Speakers
avatar for Kristen Saponaro

Kristen Saponaro

Cheif Marketing Officer, nThrive
Kristen Saponaro is chief marketing officer for nThrive, responsible for all company marketing and communications strategies and efforts. Additionally, she leads the company’s Enterprise Marketing Council to ensure alignment and successful delivery of all corporate, product... Read More →


Thursday August 1, 2019 10:10am - 10:45am CDT
Gleacher Center 450 Cityfront Plaza Dr, Chicago, IL 60611, USA

10:45am CDT

Interactive Session: How To Overcome Common Challenges & Prepare For Future Trends In Health Care - led by SPRINBOARD BRAND AND CREATIVE STRATEGY
Every industry has its quirks; health care just has more than its share. Antiquated relationships, missionary college curriculum, divergent structures, a talent gap and a complex payor environment all conspire to limit communication and collaboration and therefore the innovation that results.


Jump into this interactive session with your challenges and collaborate with your peers about innovative ways to solve them. Together we will uncover how to resolve the issues that keep you up at night, including:


  • Understanding why communication in health care is at once frustrating and exhilarating 
  • Benchmarking with your peers – trust us, you’re not the only one facing these challenges
  • Discussing trends and ideas that point to a brighter experience for your staff, physicians and patients alike


Rob Rosenberg, President
Springboard Brand & Creative Strategy

Speakers
avatar for Rob Rosenberg

Rob Rosenberg

President, Springboard Brand & Creative Strategy


Thursday August 1, 2019 10:45am - 11:30am CDT
Gleacher Center 450 Cityfront Plaza Dr, Chicago, IL 60611, USA

11:30am CDT

Afternoon Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.

Thursday August 1, 2019 11:30am - 11:50am CDT
Gleacher Center 450 Cityfront Plaza Dr, Chicago, IL 60611, USA

11:50am CDT

How Executive Authenticity Can Help Drive Employee Engagement & Your Business Strategy - ASSURANCE
Among the most common characteristics of companies recognized and awarded as either “Most Admired” or "Great Places to Work" are those organizations which maintain a high-trust culture. High-trust cultures are typically driven by executive leadership which is seen by employees as not just transparent, but truly authentic. Authenticity is a major contributor to gaining and maintaining employee trust, commitment, and overall job satisfaction. 
  

In this session, you will learn how to: 


  • Develop an authenticity strategy that will shape how you develop and share messages across all medium 
  • Produce marketing content for corporate leaders which captures the hearts of your employees while driving your business strategy 
  • Match the right communications medium with the right message for the right leaders 
  • Harness the value of storytelling to drive authenticity 
  • Make authenticity a two-way street 
 

 
Steven Handmaker, CMO 
Assurance  

Speakers
avatar for Steven Handmaker

Steven Handmaker

CMO, Assurance
Before singing Born To Run, Bruce Springsteen's been known to say, "In the end - nobody wins unless everybody wins."  On this, the Boss and I completely agree.I'm the Chief Marketing Officer of Assurance. Our company is among the largest and most awarded independent insurance brokerages... Read More →


Thursday August 1, 2019 11:50am - 12:25pm CDT
Gleacher Center 450 Cityfront Plaza Dr, Chicago, IL 60611, USA

12:25pm CDT

10 Key Takeaways to Address When You Return to the Office - Springboard Brand & Creative Strategy
Discuss with the group your top takeaways to share with the audience. Together, you will come up with the top 10 ideas accelerating your plan when you return to the office.


We'll have final words from your facilitator as we close out the Strategic Marketing for Health Care conference.


Rob Rosenberg, President
Springboard Brand & Creative Strategy
CONFERENCE FACILITATOR

Speakers
avatar for Rob Rosenberg

Rob Rosenberg

President, Springboard Brand & Creative Strategy


Thursday August 1, 2019 12:25pm - 1:00pm CDT
Gleacher Center 450 Cityfront Plaza Dr, Chicago, IL 60611, USA

1:00pm CDT

Close of Conference - Thank you for Joining Us!
Thank you for joining us. Please be sure to check your email for the following:
  • Access to Dropbox which will include a copy of all presentations and a contact list of your conference peers.
  • Past Attendee promotion code to be used on a future training or to be passed along to a colleague.
We hope to see you at a future ALI conference!

Thursday August 1, 2019 1:00pm - 1:00pm CDT
Gleacher Center 450 Cityfront Plaza Dr, Chicago, IL 60611, USA