Is marketing a “necessary evil” to program design? First 5 LA - an independent County agency in Los Angeles that advocates on behalf of parents with young children to help every child, prenatal to age 5, be healthier, safer and better prepared for kindergarten – intended to use marketing research techniques to help increase enrollment in a home visitation program for new parents. They ended up recommending changes to the program to better meet the needs of the populations they serve.
First 5 LA learned that listening to the populations they intended to serve, in their own words about their needs, can both influence program design and the approaches used to serve a population and address issues. They adapted the focus of its market research based upon what they learned from parents and the challenges they faced in raising their young children.
In this session, you will learn how:
- Listening to populations can influence program design
- To adapt projects based upon conditions in the field
- Coordinating with Communications, Programs, and Integration and Learning Departments
Gabriel Sanchez,
Director of CommunicationsFirst 5 LA
