Strategic Marketing for Health Care

Every industry has its quirks; health care just has more than its share. Antiquated relationships, missionary college curriculum, divergent structures, a talent gap and a complex payor environment all conspire to limit communication and collaboration and therefore the innovation that results.


Jump into this interactive session with your challenges and collaborate with your peers about innovative ways to solve them. Together we will uncover how to resolve the issues that keep you up at night, including:

• Understanding why communication in health care is at once frustrating and exhilarating 
• Benchmarking with your peers – trust us, you’re not the only one facing these challenges
• Discussing trends and ideas that point to a brighter experience for your staff, physicians and patients alike

Rob Rosenberg, President
Springboard Brand & Creative Strategy