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Thursday, August 1 • 10:10am - 10:45am
Anatomy of a Rebrand: Tackling the Slippery Slope of Rebranding and Strategizing  - nTHRIVE

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Carving out a place for a new brand and its acquired companies in an already crowded health care marketplace is no easy feat. nThrive, a new kind of Patient-to-Payment™ revenue cycle management company, dealt with this challenge firsthand having to meet a six-month deadline in order to capitalize on market opportunities, satisfy client demands and effectively build a forward thinking, next generation company that would stand out in the industry.  

Learn how to develop a brand strategy that transcends the marketing department from the top down by:

  • Developing a brand strategy that transcends the marketing department from the top down   
  • Basing the strategy on research to help move subjectivity 
  • Building an emotional connection
  • Discovering how to link the vision and all strategies together in a non-isolative environment 
  • Striking the right balance between speed and impact - stay focused, and involve the right stakeholders

Kristen Saponaro, Chief Marketing Officer 

avatar for Kristen Saponaro

Kristen Saponaro

Cheif Marketing Officer, nThrive
Kristen Saponaro is chief marketing officer for nThrive, responsible for all company marketing and communications strategies and efforts. Additionally, she leads the company’s Enterprise Marketing Council to ensure alignment and successful delivery of all corporate, product... Read More →

Thursday August 1, 2019 10:10am - 10:45am CDT
Gleacher Center 450 Cityfront Plaza Dr, Chicago, IL 60611, USA