What do Paul Rudd, a crayon shortage, a Microsoft Surface and lawnmower safety tips have in common? How do you grow media coverage and online engagement at a time when newsrooms, attention spans and the organic reach of social media are all shrinking? What could your brand possibly have in common with a local nonprofit children’s hospital? And most important: Do you know who you’re targeting, what you’re trying to achieve and how to measure success?
In this highly caffeinated session, you’ll discover the answers to those questions, you’ll laugh a bit, maybe cry a little and learn how to:
- Share and stretch your content further than you thought possible
- Replace the traditional pitch with a cycle of communication – crafting, sharing, listening, amplifying – can better reach a journalist or speak directly to a consumer
- Vary your content while keeping a consistent voice
- Find the best blend of channels and appeals to achieve your brand’s various goals
- Articulate the best metrics to gauge success with your social media results
- Share strategic messaging, crush your goals and have fun in the process
Jake Jacobson,
Director, Public RelationsChildren’s Mercy Kansas City
