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Wednesday, July 31 • 9:15am - 9:50am
Mix, Match and Measure: Creating PR & Social Content that Boosts Your Brand - CHILDREN'S MERCY KANSAS CITY

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What  do Paul Rudd, a crayon shortage, a Microsoft Surface and lawnmower  safety tips have in common? How do you grow media coverage and online  engagement at a time when newsrooms, attention spans and the organic  reach of social media are all shrinking? What could your brand possibly  have in common with a local nonprofit children’s hospital? And most  important: Do you know who you’re targeting, what you’re trying to  achieve and how to measure success?  


In this highly caffeinated session, you’ll discover the answers to those questions, you’ll laugh a bit, maybe cry a little and learn how to:

  
  • Share and stretch your content further than you thought possible 
  • Replace  the traditional pitch with a cycle of communication – crafting,  sharing, listening, amplifying – can better reach a journalist or speak  directly to a consumer 
  • Vary your content while keeping a consistent voice 
  • Find the best blend of channels and appeals to achieve your brand’s various goals 
  • Articulate the best metrics to gauge success with your social media results 
  • Share strategic messaging, crush your goals and have fun in the process


Jake Jacobson, Director, Public Relations
Children’s Mercy Kansas City

Speakers
avatar for Jake Jacobson

Jake Jacobson

Director, Public Relations, Children's Mercy Kansas City
Every day at Children's Mercy Kansas City, I get to meet amazing kids and brilliant doctors, and I'm humbled and honored to share their stories through national PR, social media and community engagement. You can get a glimpse of life at Children's Mercy here: www.insidepediatrics.com.Community... Read More →


Wednesday July 31, 2019 9:15am - 9:50am CDT
Gleacher Center 450 Cityfront Plaza Dr, Chicago, IL 60611, USA