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Wednesday, July 31 • 3:50pm - 4:25pm
Keeping it Honest: Engagement Strategies that Transformed a Culture - MedStar WASHINGTON HOSPITAL CENTER

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MedStar Washington Hospital Center, the largest and busiest hospital in the nation’s capital, faced a series of major challenges starting in 2010, including financial instability, leadership upheaval, layoffs, and two nurses strikes. Not surprisingly, these issues contributed to a culture of deep mistrust – and a significant drop in the employee engagement score.

How did we move the Hospital Center from a score of 63 in 2014 to 79 in 2018 – three percentage points higher than the national norm, according to Willis Towers Watson? With the full support and involvement of the hospital’s leadership, we set in motion a plan that combined traditional, interactive, continuous communication, and we never let up. Most significantly, our core strategy included feedback (“No question left unanswered”) and honesty (“No matter how difficult the truth”).

Following this discussion, you’ll gain an understanding of how to successfully:

• Assess your organization’s most pressing engagement issue.
• Create a system of communications that builds credibility and trust through consistency, two-way dialogue and feedback loops.
• Empower your senior and middle managers to become engagement champions.

Donna Arbogast, Marketing Advisor 
MedStar Washington Hospital Center

avatar for Donna Arbogast

Donna Arbogast

Former Vice President, Public Affairs & Marketing | Current Advisor, MedStar Washington Hospital Center
Donna Arbogast was Vice President of Public Affairs & Marketing at MedStar Washington Hospital Center from 2012 to 2018, and now serves as an advisor to MedStar on a number of communications and marketing issues. Prior to joining the Hospital Center, Donna managed her own consulting... Read More →

Wednesday July 31, 2019 3:50pm - 4:25pm CDT
Gleacher Center 450 Cityfront Plaza Dr, Chicago, IL 60611, USA