Managed Care Organizations that serve Medicaid populations are often restricted, or even prohibited, from traditional marketing initiatives targeted at increasing membership. So Word of Mouth marketing becomes an essential marketing vehicle for the MCO. Satisfied and engaged members become brand ambassadors, who lead Word of Mouth marketing resulting in increased membership. Trusted Health Plan has managed to do this with unique ways of engaging our members.
Following this discussion, you’ll gain an understanding of how to successfully:
- Give members what they want so that you’re able to provide them with what they really need
- Provide white glove service to each member affordably and efficiently
- Engage members that often don’t want to be bothered
George Aloth,
Chief Operations OfficerTrusted Health Plan
