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Wednesday, July 31 • 2:55pm - 3:30pm
Word of Mouth Marketing – How to Create Brand Ambassadors for your Plan - TRUSTED HEALTH PLAN

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Managed Care Organizations that serve Medicaid populations are often restricted, or even prohibited, from traditional marketing initiatives targeted at increasing membership. So Word of Mouth marketing becomes an essential marketing vehicle for the MCO. Satisfied and engaged members become brand ambassadors, who lead Word of Mouth marketing resulting in increased membership. Trusted Health Plan has managed to do this with unique ways of engaging our members. 

Following this discussion, you’ll gain an understanding of how to successfully: 

  • Give members what they want so that you’re able to provide them with what they really need
  • Provide white glove service to each member affordably and efficiently
  • Engage members that often don’t want to be bothered

George Aloth, Chief Operations Officer
Trusted Health Plan

avatar for George Aloth

George Aloth

Chief Operations Officer, Trusted Health Plan
As the Chief Operating Officer for Trusted Health Plans, George Aloth is responsible for all company operations to ensure the efficient and effective delivery of healthcare services to our members and appropriate reimbursement to our providers. Aloth drives decision-making that creates... Read More →

Wednesday July 31, 2019 2:55pm - 3:30pm CDT
Gleacher Center 450 Cityfront Plaza Dr, Chicago, IL 60611, USA