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Thursday, August 1 • 11:50am - 12:25pm
How Executive Authenticity Can Help Drive Employee Engagement & Your Business Strategy - ASSURANCE

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Among the most common characteristics of companies recognized and awarded as either “Most Admired” or "Great Places to Work" are those organizations which maintain a high-trust culture. High-trust cultures are typically driven by executive leadership which is seen by employees as not just transparent, but truly authentic. Authenticity is a major contributor to gaining and maintaining employee trust, commitment, and overall job satisfaction. 

In this session, you will learn how to: 

  • Develop an authenticity strategy that will shape how you develop and share messages across all medium 
  • Produce marketing content for corporate leaders which captures the hearts of your employees while driving your business strategy 
  • Match the right communications medium with the right message for the right leaders 
  • Harness the value of storytelling to drive authenticity 
  • Make authenticity a two-way street 

Steven Handmaker, CMO 

avatar for Steven Handmaker

Steven Handmaker

CMO, Assurance
Before singing Born To Run, Bruce Springsteen's been known to say, "In the end - nobody wins unless everybody wins."  On this, the Boss and I completely agree.I'm the Chief Marketing Officer of Assurance. Our company is among the largest and most awarded independent insurance brokerages... Read More →

Thursday August 1, 2019 11:50am - 12:25pm CDT
Gleacher Center 450 Cityfront Plaza Dr, Chicago, IL 60611, USA