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Wednesday, July 31 • 9:50am - 10:25am
Putting Your Customers at the Center of Your Digital Strategy - FAIRVIEW HEALTH SERVICES

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Existing and potential patients, family members and doctors use the internet to discover, research, evaluate and decide on their health care options. This poses a challenge for many health systems that are trying to understand and map customer journeys to support their branding, marketing and communication efforts. The time has come to rethink of digital strategies, and put our customers in the center of the way we use and integrate digital.


In this presentation, you will:


  • Understand a simple yet practical way to track the customer journey
  • Learn a practical way to map your digital tools and tactics (website, social, CTM, etc.) around the customer
  • Get a deep (yet understandable) explanation of how a cohesive marketing technology stack should interact with one another


Chris Boyer, System Director, Digital Strategy & Analytics
Fairview Health Services

Speakers
avatar for Chris Boyer

Chris Boyer

System Director, Digital Strategy & Analytics, Fairview Health Services
Chris Boyer is a digital strategist and digital patient experience expert. For more than a decade, he has worked with health systems, academic medical centers and physician practices developing digital teams and strategies to support marketing, communications and operational efforts... Read More →


Wednesday July 31, 2019 9:50am - 10:25am CDT
Gleacher Center 450 Cityfront Plaza Dr, Chicago, IL 60611, USA