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Thursday, August 1 • 9:15am - 9:50am
Using Video to Power Your Unique Brand Story - NORTHWESTERN MEDICINE

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In a crowded Healthcare market, does your story stand out?
Are you optimizing video to better tell your story and connect with consumers?


Social videos are one of the most effective elements in a healthcare marketing strategy. Statistics show that consumers are checking out your social media presence long before they visit your website. And 85% of consumers want to see more video content.


In this session we will cover how to better tell your brand story and increase customer engagement through video across all social channels.


Topics will include:


• What’s your story?
• Streamlining your message
• Getting more social mileage out of your videos
• What’s trending in social videos
• Build an Internal video team or hire out?



Ann Sedgwick, Director of Creative Content
Northwestern Medicine

Speakers
avatar for Ann Sedgwick

Ann Sedgwick

Director of Creative Content, Northwestern Medicine


Thursday August 1, 2019 9:15am - 9:50am CDT
Gleacher Center 450 Cityfront Plaza Dr, Chicago, IL 60611, USA