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Tuesday, July 30 • 10:45am - 12:45pm
Workshop B: The Rise in Consumerism - Tactics to Increase Patient Engagement, Loyalty, C-Suite Buy-In, and ROI - led by JAM3 STRATEGIC MARKETING

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This highly informative session will assist you in gaining understanding of how consumers are driving change in healthcare delivery, how providers of healthcare services -- and more importantly – how marketing leaders in healthcare must evolve and become social addicts of change as well as strategically focused on driving value for their organizations.

Discover how a clearly executed two-track marketing approach along with a strong martech stack using multi-channel tactics can be used to drive net ROI. Leave this session equipped with the necessary skills to increase patient engagement, loyalty, ROI and C-suite buy-in, including how to:

  • Embrace the lightning speed of transformation in healthcare  
  • Maintain a single, consumer-first brand 
  • Capture demand for service where and when people are looking to fill a healthcare need 
  • Develop loyal patients through ongoing engagement experiences 
  • Overcome C-suite barriers to progress with executive dashboard analytics   
  • Achieve real results and ROI 

John Marzano, Principal 
JAM3 Strategic Marketing  

avatar for John Marzano

John Marzano

Principal, JAM3 Strategic Marketing
John A. Marzano is a senior healthcare executive and consultant with 25+ years of experience in strategic marketing, communications, brand and demand generation. John has worked principally in the fields of hospital/health networks at four major health systems, sports marketing and... Read More →

Tuesday July 30, 2019 10:45am - 12:45pm CDT
Gleacher Center 450 Cityfront Plaza Dr, Chicago, IL 60611, USA