Loading…
Back To Schedule
Tuesday, July 30 • 10:45am - 12:45pm
Workshop B: The Rise in Consumerism - Tactics to Increase Patient Engagement, Loyalty, C-Suite Buy-In, and ROI - led by JAM3 STRATEGIC MARKETING

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

This highly informative session will assist you in gaining understanding of how consumers are driving change in healthcare delivery, how providers of healthcare services -- and more importantly – how marketing leaders in healthcare must evolve and become social addicts of change as well as strategically focused on driving value for their organizations.

Discover how a clearly executed two-track marketing approach along with a strong martech stack using multi-channel tactics can be used to drive net ROI. Leave this session equipped with the necessary skills to increase patient engagement, loyalty, ROI and C-suite buy-in, including how to:

  • Embrace the lightning speed of transformation in healthcare  
  • Maintain a single, consumer-first brand 
  • Capture demand for service where and when people are looking to fill a healthcare need 
  • Develop loyal patients through ongoing engagement experiences 
  • Overcome C-suite barriers to progress with executive dashboard analytics   
  • Achieve real results and ROI 
 

John Marzano, Principal 
JAM3 Strategic Marketing  

Speakers
avatar for John Marzano

John Marzano

Principal, JAM3 Strategic Marketing
John A. Marzano is a senior healthcare executive and consultant with 25+ years of experience in strategic marketing, communications, brand and demand generation. John has worked principally in the fields of hospital/health networks at four major health systems, sports marketing and... Read More →


Tuesday July 30, 2019 10:45am - 12:45pm CDT
Gleacher Center 450 Cityfront Plaza Dr, Chicago, IL 60611, USA