Strategic Marketing for Health Care has ended

Create Your Own Event

Strategic Marketing for Health Care

TBA

Pre-Conference Interactive Workshops Gleacher Center

8:00am CDT

Registration & Breakfast Gleacher Center

8:30am CDT

Workshop A: Starting with You - How to Create High Performance Teams - led by PIVOT HEALTH ADVISORS, INC. Gleacher CenterTony Burke

10:30am CDT

Morning Refreshments & Networking Break Gleacher Center

10:45am CDT

Workshop B: The Rise in Consumerism - Tactics to Increase Patient Engagement, Loyalty, C-Suite Buy-In, and ROI - led by JAM3 STRATEGIC MARKETING Gleacher CenterJohn Marzano

12:45pm CDT

Lunch Break: On Your Own or With a Group Gleacher Center

2:00pm CDT

Workshop C: Critical SEO Strategies and Tactics Every Health Care Marketer Needs to Know in 2019 - led by NANCY BURGESS STRATEGIC MARKETING INC. Gleacher CenterNancy Burgess

4:30pm CDT

End of Workshops & Networking Reception for Workshop Participants Gleacher Center

6:00pm CDT

Option to Dine Out With Your Peers Gleacher Center

TBA

Day 1: General Sessions Gleacher Center

8:00am CDT

Registration: Badges, Bagels & Beverages Gleacher Center

8:30am CDT

Chairperson's Welcome & Introductions - SPRINGBOARD BRAND & CREATIVE STRATEGY Gleacher CenterRob Rosenberg

9:15am CDT

Mix, Match and Measure: Creating PR & Social Content that Boosts Your Brand - CHILDREN'S MERCY KANSAS CITY Gleacher CenterJake Jacobson

9:50am CDT

Putting Your Customers at the Center of Your Digital Strategy - FAIRVIEW HEALTH SERVICES Gleacher CenterChris Boyer

10:25am CDT

Morning Refreshments & Networking Break Gleacher Center

10:45am CDT

Interactive Session: Peer-To-Peer Benchmarking to Solve Your Most Pressing Marketing Issues - SPRINGBOARD BRAND & CREATIVE STRATEGY Gleacher CenterRob Rosenberg

11:30am CDT

Marketing for Good: Listening to Our Audience Changed How We Did Things - FIRST 5 LA Gleacher CenterGabriel Sanchez

12:05pm CDT

Lunch Break: On Your Own or With a Group Gleacher Center

1:30pm CDT

Interactive Session: It’s Hard To Argue With the Truth—Applying Social & Behavioral Science To Solve Healthcare Marketing Challenges - BRANDTRUST Gleacher CenterDaryl Travis

2:20pm CDT

The Role of Social Media and Storytelling in Your Marketing Strategy - ADVOCATE AURORA HEALTH Gleacher CenterSarah Scroggins

2:55pm CDT

Word of Mouth Marketing – How to Create Brand Ambassadors for your Plan - TRUSTED HEALTH PLAN Gleacher CenterGeorge Aloth

3:30pm CDT

Afternoon Refreshments & Networking Break Gleacher Center

3:50pm CDT

Keeping it Honest: Engagement Strategies that Transformed a Culture - MedStar WASHINGTON HOSPITAL CENTER Gleacher CenterDonna Arbogast

4:25pm CDT

Thought-Leader Speaker Panel: Get Your Most Pressing Marketing Questions Answered Gleacher CenterRob Rosenberg • Sarah Scroggins • Gabriel Sanchez • Jake Jacobson

5:00pm CDT

Close of Day One & Networking Reception Gleacher Center

7:00pm CDT

Dinner - Reservations are Booked! Gleacher Center

TBA

Day 2: General Sessions Gleacher Center

8:00am CDT

Breakfast & Beverages Gleacher Center

8:30am CDT

Day 2 Kickoff & Chairperson's Address - SPRINGBOARD BRAND & CREATIVE STRATEGY Gleacher CenterRob Rosenberg

9:15am CDT

Using Video to Power Your Unique Brand Story - NORTHWESTERN MEDICINE Gleacher CenterAnn Sedgwick

9:50am CDT

Morning Refreshments & Networking Break Gleacher Center

10:10am CDT

Anatomy of a Rebrand: Tackling the Slippery Slope of Rebranding and Strategizing  - nTHRIVE Gleacher CenterKristen Saponaro

10:45am CDT

Interactive Session: How To Overcome Common Challenges & Prepare For Future Trends In Health Care - led by SPRINBOARD BRAND AND CREATIVE STRATEGY Gleacher CenterRob Rosenberg

11:30am CDT

Afternoon Refreshments & Networking Break Gleacher Center

11:50am CDT

How Executive Authenticity Can Help Drive Employee Engagement & Your Business Strategy - ASSURANCE Gleacher CenterSteven Handmaker

12:25pm CDT

10 Key Takeaways to Address When You Return to the Office - Springboard Brand & Creative Strategy Gleacher CenterRob Rosenberg

1:00pm CDT

Close of Conference - Thank you for Joining Us! Gleacher Center